Biographies Memoirs Histories Books : How to Sell Anything to Anybody

How to Sell Anything to Anybody

£4.09


A must read , even if you are not in selling - Joe Girard is absolutely spot on, and what makes it more powerful it is by his own first hand experiences.Not only a book about sales but more importantly one about winning and success - against some pretty awful odds.Even if you are selling high tech, complicated financial products or simply yourself, this book is a must.You will read it, and think why oh why cannot I sell or be sold to like that, the paradox is , is that you can as it is simple plain commonsense.A must read for anyone in sales, no matter their experience, tenure or product

Good read, book title is incorrect - The title should probably read how to sell cars to people who want a car . Although I am not a salesperson - I appreciate that many of the techniques would carry over to other volume selling situations. He doesn t cover niche sales at all. A lot of the advice appears to be common sense, however it is useful to have it spelled out. It s a little repetitive too... but this is a common theme with this genre of book. A good read all the same.

Top salesman sells his sales techniques - How does a shoeshine boy, a high school dropout from Detroit, become the World s Greatest Salesman (according to the Guinness Book of World Records ) and hold that title for 12 consecutive years? Joe Girard, the author of this lively autobiography plus sales manual, did it by learning the basic tenets of car sales and then - through instinct, hard work and trial-and-error - improving each tactic. He devoted himself to bringing prospects in the door and converting them into life-long customers. Girard shares his selling techniques in a short, easy-to-understand, step-by-step book that has helped thousands of people increase their sales since it was first published in 1977. You ll learn how to make cold calls, build customer profiles and client lists, bring in prospects and close the deal. The vernacular is somewhat dated, but the sales techniques are timeless. We believe this classic has a place as a well-thumbed resource in any salesperson s library.

Practical advice and plain talk. - J. Girard lays the business out where it should be: Sales is not for the faint of heart and the only way to truly succeed is to win the customer, close the customer, then pay the customer to send you more customers. His best advice: It is better to sell more product with a smaller commission than sell less and have to max out every deal. Also that every sale is really made to 250 people (even though that is less now because people are less connected). The book was funny because the prices on the cars and services was very oudated in my copy.

This book represents a clear common sense approach to sales! - I have sent many copies of this book to associates, most of whom never really understood what drove REAL salespeople to succeed. I highly recommend this for new salespeople or staff that have to interact with salespeople. It s real grass roots motivation!




How to Sell Anything to Anybody